Ramadan campaign for a specialty coffee brand

Client:
Specialty coffee brand
Category:
Social Media & Content
Year:
2025
Location:
Riyadh, Saudi Arabia
The Challenge
The brand had loyal morning customers but was almost invisible during Ramadan evenings, when competition for attention in the coffee category is at its highest.
Our Solution
We built a "Suhoor with friends" concept: a daily content series on Snapchat and TikTok, a limited Ramadan menu shoot, and collaborations with local food creators. Every post was scheduled around Iftar and Suhoor times.
What we delivered
A month-long Ramadan content and influencer campaign that brought the brand into Suhoor gatherings across Riyadh.
- Campaign concept
- Daily short-form videos
- Influencer collaborations
- Menu photography
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