Ramadan Marketing Playbook
An 8-week plan, content ideas and a launch checklist for the biggest season of the year.
01 The 8-week timeline
- 8 weeks before: define goals, budget and the campaign idea
- 6 weeks before: book creators, plan shoots and write scripts
- 4 weeks before: produce content and build landing pages
- 2 weeks before: set up ads, tracking and remarketing audiences
- Week 1 of Ramadan: launch, monitor and adjust daily
- Last 10 days: push offers and Eid gifting
- Eid: thank-you content and post-season review
02 Content ideas that work
- Behind-the-scenes Iftar or Suhoor preparation
- Family and community stories
- Daily series (e.g. 30 days, 30 tips)
- Generosity and giving-back initiatives
- Eid gift guides and bundles
- Creator visits filmed in Saudi dialect
03 Ad timing tips
- Shift budgets to after Iftar and late night
- Keep daytime content lighter and reflective
- Refresh creative weekly to avoid fatigue
- Increase budgets gradually into the last 10 days
04 Launch checklist
- Ramadan opening hours updated on Google and apps
- Website tested on mobile
- Tracking and pixels verified
- Stock and delivery capacity confirmed
- Customer service ready for higher volume on WhatsApp