National Day Campaign Checklist
Everything to prepare for an authentic, respectful and effective 23 September campaign.
01 Idea & message
- A people-first story (team, customers, community)
- A clear link to your brand’s own journey
- One simple message, not five
- Arabic-first copy, reviewed for tone
02 Design & identity
- Use the official National Day identity where appropriate
- Treat national symbols with respect
- Avoid placing the flag on products or packaging
- Prepare vertical, square and wide formats
03 Channels & timing
- Start teasers 7–10 days before
- Interactive stories and filters on Snapchat and Instagram
- Short videos for TikTok and Reels
- Offers prepared 3 weeks ahead (if any)
04 Measure
- Reach and engagement vs. last year
- Shares and saves
- Sales or visits during the period
- Lessons for next year